Originally published on Eye on Design.
Once upon a time, two young Spanish designers, the Yarza Twins (real twins, not just a clever name), tried to prevent a beautifully decaying former bread factory in their hometown from being demolished and resurrected as luxury apartments. In the 30 years since it was last in operation, the concrete structure had apparently become something of a landmark in Vigo, a northwestern Spanish town near the Portuguese border. Inspired by other architectural rehab projects like London’s TATE Modern and Madrid’s Matadero, they launched a Salvemos a Panificadora (Save the Bread Factory) campaign that resulted in the site being declared a “Well of Cultural Interest.” Unfortunately, the developers won out.
But that didn’t stop the twins, Eva and Marta, from developing the complete Panificadora branding and identity design for their would-be arts and culture center. While the site sat waiting to be razed, they got busy creating a typeface based on the factory’s original entrance sign; they also designed a clever graphic language inspired by the shapes of the factory’s old concrete silos that they applied across print collateral like business cards and letterhead, even tickets for events and packaging for products that will forever go unsold.
The clear, clean type and bright colors—a design choice apparent in much of their other work as well—would have made for a lively yet elegant identity for the Panificadora art space, but the twins are young yet. With any luck there will be more (real) cultural centers to design visual campaigns for in their future.