From Pipe Dream to Print: 4 Successful Indie Mags Reveal What it Takes (Besides Great Design) to Make it Big

This article was originally published on Eye on Design.

Earlier this year a fantastic new book came across my desk called Print is Dead. Long Live Print. In it, author Ruth Jamieson takes a step back from the newsstand to talk about the independent magazine renaissance we’re currently basking in and why, weirdly, it’s easier now than it’s been in ages to start up a new print operation. To illustrate her point, Jamieson showcases some of the mags that are doing it best, from fan faves like The Gentlewoman, Gather, and Lucky Peach to emerging titles like Cat People, Little White Lies, and Noble Rot.

If you’ve ever tried (or are currently trying) to start your own magazine, you’re probably calling bullshit on my “easier than ever” claim. Even though there’s more going for print entrepreneurs now than there was a decade ago, I know it’s still hard—really, really hard. So how exactly are these people pulling it off with very little time and even less money? We decided to get them on stage and ask them ourselves.

Please join me and Jamieson along with Lucky Peach’s Peter Meehan, The Pitchfork Review’s Molly Butterfoss, The Great Discontent’s Ryan Essmaker, and American Chordata’s Ben Yarling at the Designers & Books Fair on Sunday, October 4 from 1:30–2:30 p.m. for the panel: From Pipe Dream to Print: 4 Successful Indie Mags on What it Takes (Besides Great Design) to Make it Big.

We’ll not only find out how to turn bold thinking into beautiful print, but how to sustain it as a business. Hear about the mistakes these editors and designers made along the way as well as what worked and why, plus what the future of the newsstand looks like. Stick around right after the panel, too, to pick up a copy of Jamieson’s book at her signing.

Presented by AIGA’s Eye on Design and Prestel Publishing.
From Designers & Books:

From Pipe Dream to Print: 4 Successful Indie Mags Reveal What it Takes (Besides Great Design) to Make it Big

It would have been unthinkable a few years ago when people were warning of print’s imminent demise, but not only is the birthrate of independent magazines surging, many new titles are outpacing the well-known glossies. What’s the secret to breaking through in an increasingly crowded market?

A panel of print industry experts from a range of successful independent magazines—Lucky Peach, Pitchfork, The Great Discontent, and American Chordata—will share their insights on what worked and what didn’t and the role that good design plays. Aspiring magazine makers can learn from their insights; print lovers of all stripes will get an insider’s look into what goes into some of the best titles on newsstands now; and everyone will come away with plenty of visual inspiration.

Moderated by Ruth Jamieson, author of Print is Dead, Long Live Print: The World’s Best Independent Magazines (Prestel Publishing, 2015), with Peter Meehan, editor of Lucky Peach; Molly Butterfoss, senior graphic designer at Pitchfork; Ben Yarling, editor and founder of American Chordata; and Ryan Essmaker, editor and co-founder of The Great Discontent.

Presented by AIGA’s Eye on Design blog and Prestel Publishing.

Ruth Jamieson will sign books in the exhibition hall after the program.

Sunday, October 4, 1:30–2:30 p.m.
Fashion Institute of Technology
Katie Murphy Amphitheatre
227 West 27th Street
New York, NY 10001